Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when
it comes to effective low-cost Internet marketing endeavors. This is
because it is the most widely-used and has the best reputation in
bringing targeted traffic to websites. It is used to stay in touch with
your customers or prospective customers, send out invitations, or make
special offers.
It's as easy as writing an e-mail that may be in a
form of a newsletter or a plain announcement, and sending that to as
many targeted recipients as possible. However, there's an ideal way of
going about it. Email marketing is not just about writing any email
that you will be sending to anybody. To clarify that, here are some
simple tips in doing email marketing the best way possible.
1. Join the "Can Spam" campaign.
Email marketing is not at any rate tantamount to
spamming. You are not supposed to send information that your email list
will not have any valuable use for.
2. Make your email list open it.
Your email might get lost together with the
hundreds of emails that inbox owners are confronted with everyday.
Improve your subject line by using extra white space creatively, adding
text symbols, starting each word with a capital letter, asking
compelling questions, not making any unbelievable claims, and not using
the word FREE.
3. Keep it real.
Not including any too good to be true statements
is not only applicable to your subject line. Your email content must
never embody any promise your business can't keep. Make your offer
genuinely of value to your recipients.
4. Don't go too low.
If you inform your customers regarding discounts,
minimal discounts are not that effective compared with substantial
discounts. But never offer discounts that are lower than your profit.
It will defeat the purpose of this email marketing effort.
5. Make it eventful.
It's not about contradicting the advice that you
should keep an email short and sweet. This tip is on including
seminars, conferences and other events in your email. Businesses that
require training benefit much from this method. With these
RSVP-requiring emails, repetition is important. Just make sure that an
ample interval is considered before sending out a reminder email.
6. Post news.
Sending newsletters and postcards provides useful
information for your subscribers. These are the best forms of reaching
out to your customers or prospects. You should keep the information
short, simple and direct to the point for this feat to be effective.
With these simple ways of going about your email marketing endeavor, your business will prosper in no time.
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