Sections:

Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections. You could also send a ‘thank you’ e-mail to people who submit their classified ad to your web site. Just include a brief ad or signature file about the product you're selling.

Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe. You could also charge a subscription fee to the e-zine without ads. This will make up for the lost advertising revenue.

Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales. Of course, you could also send your e-zine in HTML format but some people don't like it or can't read it. You could show pictures of your products in your e-zine.

Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products. For example, if you sell an e-book, you could sell advertising space above each page, beginning of each chapter or on the title page.

Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses. For example, you could say, "Every week I will be giving away a new e-book to my web site visitors. Sign up to be reminded when it's ready each week."

Allow people to download software or e-books from your web site at no cost. Just ask your visitors if they'll refer their friends to your web site in return. For example, you could require people to refer 3 people via e-mail before they actually download your free e-book.

Build up the number of people who join your free affiliate program quickly by temporarily offering your product for free to the people who sign up. You could always end it after you have a 1000 or so affiliates. Those 1000 affiliates should refer enough people to make up for your loss.

Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run. You could also offer them other incentives like a free product, a reciprocal e-zine ad, a membership to a business club, etc.

Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program, using viral marketing or both. For example, you could start an affiliate program and give your affiliates customized e-books with their own affiliate links to give away.