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Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more information and you just check your traffic reports. For example, you could publish your advertising copy and tell them your product will be released on a certain date. You then could have them e-mail an autoresponder to be reminded when it's released.

Create credibility and trust with your visitors by telling them something they already know. They'll know for sure you're not lying to them. For example, you could say, “I know you’re really looking for a good bargain.” Another example, “I know you don't want to pay a lot for Internet access.”

Make residual income from your customers by selling back-end products. If you don't have any, you could sign up to related affiliate programs. For example, you could say "Thanks for ordering our product. If you would like to learn more about web marketing, I highly recommend (affiliate product)!"

Use a redirect page to boost your sales. People think the long affiliate URLs look unprofessional in e-mails, so you could redirect them to a web link. For example, if you sign up to an affiliate program and it has a really long URL, you could use a redirect page to shorten it in your ad. It would take your customer to the redirect page and then send them to the target web site.

24 Create an extra income from your web site by charging for consulting. The consulting should be related to your web site's theme. For example, you could give free 15-minute consultations as a sample. You could do them by phone or in a chat room. If people like it they will pay your hourly fee for more advice.

Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering. It will be a mystery for them. Some will order just to find out what the surprise bonus is. It makes them really curious.

Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc. For example, you could say, "Our product comes with step-by-step, easy ordering instructions!" Another example, "Our web site offers 5 easy ways to order!"

Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a privacy policy. For example, you could say, "We want you to feel safe and secure. That's why we offer you the most secure online ordering system."

Most people want to receive compliments for their achievements. Give your prospects plenty of compliments for considering your product. For example, "You are a very intelligent person for waiting to learn more about e-book marketing."