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You will gain valuable referrals from people telling others about your e-book. Word-of-mouth advertising can be very effective. For example, how many times have you bought something because one of your friends or family members recommended that you buy it?

Make money cross-promoting your e-book with other people's products or services. This technique will double your marketing effort without spending more time and money on your part. For example, you could package your business e-book with a search engine submission service.

Increase your e-zine subscribers by giving away your e-book to people who subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers. For example, "Get Our Free Marketing E-book When You Subscribe Now!"

Give away the e-book to people who join your affiliate program. This will increase the number of people that sign up. You could also create an e-book for them to use that will help them promote your product or service. For example, you could customize it so that each affiliate can have their affiliate link inside the e-book.

You can get ad copy ideas by studying similar products’ advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. For example, if you have seen a good idea for a guarantee, you could add some of your own ideas to it and adapt it to your ad. But don't just copy it, of course.

Offer a free e-book that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware. For example, how many times have you had a sample of something you enjoy and later on ended up buying it?

You could tell them what the freebie is worth with a dollar amount. For example, "Subscribe to my free e-zine! A $199 value!" Another example,"You'll get $1245.95 of bonuses!" You could also remind them that the value of the bonuses make up the cost of the product they're buying.

You could add other freebies to your freebie that will increase the value. For example,"Subscribe to my free e-zine and get free access to our "Subscribers Only" private web site!" Another example, "Download our free business e-book and get a free report valued at $47!"

You could tell them the freebie is only available for a limited time. For example, "Download our free e-book, this free offer will only be available until May 30, 2000." Another example, "Subscribe to our free e-zine before midnight tonight and get free access to our Members Only web site."